Reaching and retaining users will improve once you have fully grasped exactly who your user is and what your user wants.
A fundamental part of ranking success on search engines is the understanding of your audience.
Google and all search engines have always maintained that websites and web pages should be built for users and not for search engines.
Searches are made billions of times every day and search engines want to ensure that when a user enters a search query, they are satisfied with the results, the content they find and the website they land on.
In fact this is the underlying model for all search engines.
This is why it is so important to understand your target audience and ensure your website offers content they will be looking for.
Recent studies suggest that users look for organic search results and react better to organic search results compared with paid search results, which further supports the need for effective SEO.
Websites appearing on Page 1, and even more so, at the top of Page 1, when a user submits a search query will consume the majority of the search traffic.
Page 1 Rankings and utilising SEO should always be a fundamental marketing channel for your business as a well ranked website will benefit from significant visibility, traffic and leads.
In 2016 a study was completed which confirmed that more than 3.5 billion searches are made on Google alone, every 24 hours.
It is very important to ensure your website receives a slice of that traffic and effective SEO is the way to achieve that.